Amor (y odio) en los tiempos de la efectividad

Si la comunicación tiene como uno de sus grandes retos la demostración del aporte que hace a los resultados de una organización, entonces podemos pensar que encontraremos las mejores prácticas en organizaciones cuyos resultados no sólo son buenos, sino que cuentan con un considerable número de indicadores, tanto cualitativos como cuantitativos, para demostrar en qué medida los diferentes actores participan de tan soñada condición de éxito.

No obstante, aún concediendo lo anterior, tendríamos que dedicar un espacio aparte a la discusión de lo que significa "buenos resultados".

Como siempre, la realidad es la pauta para la construcción del aprendizaje, échenle un ojo a este artículo para que observen la cuestionable definición de "eficacia y efectividad" de un proceso de comunicación organizacional.

Al Qaeda suspect reveals communication strategy: New terror warning based on pre-9/11 surveillance

WASHINGTON (CNN) 2006-- The man arrested in Pakistan with documents that sparked this week's increased threat levels is a computer expert who helped Osama bin Laden communicate with his terror network, U.S. government sources told CNN.

U.S. officials have identified the suspect as Muhammad Naeem Noor Khan, but Pakistani officials said the man's identity could not be confirmed because he has used multiple aliases in the past.

U.S. sources said Khan told interrogators al Qaeda uses Web sites and e-mail addresses in Turkey, Nigeria and tribal areas of Pakistan to pass messages among themselves.

Couriers were often used to deliver computer discs, and Khan would then post the messages on Web sites, but only briefly, the sources said.

According to the sources, after messages were sent and read, the files were deleted.

E-mail addresses were used only two or three times; if the information was really sensitive, an address might be used only once.

It was Khan's capture on July 13 that resulted in a wealth of information about al Qaeda and led to Sunday's raising of the terror threat level around key U.S. financial institutions in three cities.

"We know from the way al Qaeda does business, including on the 9/11 attacks, that they do their homework well in advance, then they update it just before they launch an attack," said Frances Fragos Townsend, a homeland security adviser to President Bush.